SEO / PPC SPECIALIST I Medina Coffee Company © From employer to «є контакт»📍Remote, full time About employer: Medina Coffee Company — commpany that blending the rich traditions of Arabic coffee with the modern world. ✅ Requirements:• In-depth knowledge of SEO and PPC, with a proven track record. • Strong analytical skills for competitor analysis, strategy creation, and budget planning.• Expertise in building robust backlink profiles.• A proactive, go-getter attitude—someone who thrives on taking the initiative.• Ability to develop and execute well-structured SEO and PPC strategies.• Familiarity with digital tools like AHREFS, SEMRush, Google Analytics, heatmaps, etc.• Experience with email automation platforms like Mailchimp.• Skilled in utilising and prompting AI tools to enhance marketing efforts.• A genuine love for coffee. ⚡️ Responsibilities:• Develop and execute SEO and PPC marketing strategies that drive results.• Create outreach strategies to build a strong backlink portfolio.• Develop monthly content plans, including technical specifications, for the content manager.• Monitor and analyse PPC campaigns to ensure effectiveness.• Conduct thorough competitor analysis to stay ahead of the competition.• Track and evaluate KPIs across marketing channels for maximum impact.• Provide detailed reports on campaign performance, offering insights for continuous improvement.• Plan and manage digital project budgets with precision.• Develop and oversee website optimisation strategies, ensuring content is unique, engaging, and tailored to our target audience, in collaboration with the content manager.☝️ Company offers: • Reliable salary in USD, without worrying about currency fluctuations.• Access to unlimited online courses for ongoing professional development.✉️ Send CV: @viktorrad