Campaigns Lead - strategic communications support platform to assist the Government of UkraineThe FCDO commissioned Alinea International to establish a strategic communications support platform to assist the Government of Ukraine. This platform enables Government of Ukraine to meet the increased public demand for transparent communications caused by Russia’s illegal full-scale invasion of Ukraine. This includes public information campaigns in support of the Government’s policy priorities. The Campaigns Lead will be working closely with the client(s) in relevant GoU bodies and will liaise with relevant stakeholders to develop coordinated approach to all stages of campaign planning, development, implementation, and evaluation.The Campaigns Lead’s responsibilities: - Work closely with the Government to plan, implement, and evaluate communication campaigns in support of agreed thematic priorities. Manage critical relationships with key stakeholders.- Commission and manage creative agencies on framework agreement to support the design and implementation of specific campaigns. Oversee the development of creative concepts, messaging, production (all types – video, digital, print, OOH), advertising placement, dissemination channels and so on. Ensure that all contributors are aligned with the campaign’s objectives and timelines.- Ensure planning, implementation, evaluation, and learning according to industry best practice, including evidence-based planning, drawing on audience insight and research, narrative/message testing, creative concept testing, high-quality production, evaluation and after-action review. Work with the stakeholders MEL team to develop campaign-specific evaluation, based on the project-provided template and UK Government’s Evaluation Framework (GCS).The ideal candidate should have:- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. A Master’s degree is preferred.- At least 5 years of experience in strategic communications, media, marketing, or public relations. Experience leading successful communications campaigns essential, preferably in government sector, funded by international donors.- Strong understanding of communications, media relations, and digital marketing.Time Frame: Full-Time, November 2024 – March 202618th November 2024Application Instructions: 1. Cover letter is mandatory to be considered. Cover letters should detail how your experience and qualifications match the opportunity, your daily fee and current availability.2. To apply for this position, please click the Apply Now link.#вакансії Добрий піар | Підписатись