Я завжди це називав «бізнес емпатія», коли дизайнер розуміє в якій компанії він працює, що він нього хоче бізнес, і як принести свою цінність компанії. Дуже добре по поличках розкладено в цьому твіті:When you hire product designers at least one full interview should be dedicated to assessing business instincts, because there are basically only 4 levels of designers that you'll encounter:Type 1: Can't design something reasonable on time. This is relatively rare at good companies since you can judge their output before hiring. Their value is -2x, as in they are so worthless from fighting and adding inconsistency that you need to hire 2 normal designers just to break even.Type 2: Designs well, refuses to understand the business, thinks it's beneath them. This is the default case, let's say their value is 1x. Type 3: Designs well, talks about how they care about the business, but is lying to some degree and doesn't actually understand or care about the business quite as much as they think (they often unconsciously think it's beneath them). These designers are ~1.5-2x. If you lay out the numbers or explain "yo we've really gotta do this so we can boost profitability" they'll go along with it, but they won't really feel it. Type 4: Designs well, understands and cares about the business. The type who show up and say "dude if we fix this workflow that the users hate we won't need half the support team and we can shift our post-sales operating model towards driving renewals." "I bet that if we changed this reporting system to provide alerts when there are anomalies, instead of forcing users to run a report, we'd save a few bucks on data processing costs and the sales team could tell a better AI story. Here's the prototype." These designers are literally 10-100x, and if they're fully unleashed they can change the trajectory of your business.The problem, btw, is that your average Type 2 designer hates Type 4 designers, because they think that they're sellouts for product management. So the key is to get rid of the Type 2 Designers or not hire them in the first place.—-Взято з цього твіта: https://x.com/staysaasy/status/20422375