Apple remains the world's most valuable brand in 2025

In 2025, Apple once again confirmed its position as the most valuable brand in the world. For the 13th consecutive year, the company leads the global brand ranking by Interbrand, with an estimated value of $470.9 billion. The annual report evaluates the top 100 global companies based on financial performance, brand strength, and ability to influence purchasing decisions. The report notes that the total value of all 100 brands increased by 4.4%, reaching $3.6 trillion.

Apple first entered the top 25 according to Interbrand in 2008 and secured the first place in 2013. Since then, it has maintained a dominant position despite significant changes in consumer technology. Its valuation of $470.9 billion is 4% lower than last year's figure, but the company still significantly outpaces Microsoft, which grew by 10% to reach $388.5 billion.

The top five includes Amazon, Google, and Samsung with brand valuations of $319.9 billion, $317.1 billion, and $90.5 billion, respectively. A significant increase was shown by the brand Nvidia — a manufacturer of artificial intelligence chips. Its value surged by 116% to $43.2 billion, rising from 36th to 15th place — the largest one-year growth in the history of the Interbrand ranking.

It is also worth noting that Instagram entered the top 10 for the first time, increasing its value by 27%. Meanwhile, Nike lost 26% of its valuation, dropping from 14th to 23rd place. Tesla fell 13 positions to 25th place after a 35% decline in brand value.