Apple Likely Shifts to In-App Advertising in Maps

Apple is likely to soon add advertising to the Maps app. According to the latest report from Mark Gurman at Bloomberg, the company may start integrating ads into Apple Maps as early as next year. In his "Power On" newsletter, Gurman noted that Apple's strategy to increase advertising in iOS is actively developing, and the Maps app will be the next platform for this.

This innovation will allow restaurants and other businesses to pay for their data to be more prominent in search queries. The system is expected to be similar to search ads in the App Store, which allow developers to pay for their apps to be placed at the top of the results for relevant queries.

According to reports, Apple is applying artificial intelligence to provide more relevant and useful results, creating a more user-friendly interface compared to offerings from Google and other companies. Gurman warns that such a move may elicit mixed reactions from consumers.