According to this data, developers seeking to reach users in the country must work through Apple and Google's platforms and distribution channels, giving them strategic significance. The CMA believes that the rules of these companies may restrict innovation and competition, particularly through regulations on app reviews, in-app payments, store ratings, and switching between platforms.

It is noted that new features of artificial intelligence are unlikely to diminish the dominance of these companies over the five years covered by this decision. Apple informed the BBC that users in the UK may lose access to new features similar to those already available in other regions due to strict regulations that, in particular, limit the functionality of Apple Intelligence in the European Union.

The company emphasizes that it faces strong competition in every market and continuously works to create better products and services. At the same time, the implementation of new rules similar to those in Europe may worsen user privacy and security, complicate access to new features, and make the experience less cohesive.

UK regulators state that this decision is not an acknowledgment of wrongdoing, but rather a permission for regulatory action to ensure greater fairness and transparency in platform approaches. This may include requirements for fair ranking in app stores, opening the possibility of external payments, and reducing barriers in user experience when using alternative stores or direct downloads.

Similar measures are already being implemented in the USA, European Union, and Japan, indicating a global trend to regulate the activities of mobile gatekeeper platforms in the context of the growing role of digital markets.