Instagram* introduces channels - just like Telegram

Content creators will be able to share messages and images, as well as conduct polls for their audience.

Mark Zuckerberg officially introduced "Channels" in Instagram* direct messages. These are broadcast chats that allow sharing public messages "one to many." This feature has long existed in Telegram.

Channels will enable direct interaction with followers. They support text, images, polls, reactions, and much more. Zuckerberg announced this feature by launching his own broadcast channel, where he plans to share updates from Meta* in the future.

Instagram is beginning to test channels with selected creators in the U.S. and plans to expand this feature in the coming months. Developers note that only creators can post messages in broadcast channels, while subscribers can only react to content and participate in polls.

In the coming months, additional features are planned for channels, such as the ability to invite another creator to discuss upcoming collaborations and gather audience questions.

In the future, the company plans to add channels to Facebook* and Messenger*.