"Squid Game Star Stars in Perplexity AI Ad Referencing Glue and Pizza Scandal"

At first, he searches for an answer using the Poogle search engine, but remains unsatisfied with the results.

The AI service Perplexity released a commercial featuring Lee Jung-jae, the star of "Squid Game." In the video, the actor finds himself trapped in a room and must answer several questions to escape. One of them directly references last year's scandal involving Google, which suggested spreading glue on pizza.

In the clip, the actor asks how to make cheese stick to pizza. Initially, he searches for an answer using the Poogle search engine, but remains dissatisfied with the results. Then he tries Perplexity, which provides a logical suggestion: "Use fresh low-moisture mozzarella. Do not use glue."

The ad was released shortly after Google announced the rollout of AI summaries in search for broader access. Meanwhile, Perplexity continues to position itself as an "answer search engine," although the service itself is accused of plagiarism.