Nothing launches "people's" sub-brand CMF for affordable gadgets

Like Redmi in Xiaomi, but with a focus on design. We are waiting for watches and headphones.

The company Nothing, co-founded by OnePlus's Carl Pei, has announced the launch of its sub-brand CMF by Nothing. The abbreviation in the name stands for "Color, Material and Finish."

Under the CMF brand, devices with interesting designs and attractive prices will be released to attract a broader audience. They will not compete with Nothing's accessories and smartphones.

As Carl Pei himself noted, CMF gadgets will stand out with "clean design, affordability, and deserved quality." A separate team of engineers will develop the devices, working under the umbrella of Nothing but not associated with the main brand.

The first products from CMF by Nothing will be wireless headphones and a smart watch. They are expected by the end of this year.